Yellow Pages Association in denial, after Wall Street Journal article

The Yellow Pages Association tried weakly to claim that the yellow pages are alive and well as ever.  Makes we wonder if L Ron Hubbard and Kim Jong Il are still alive, too.  Meanwhile, businesses need to cut our marketing dollars that aren’t producing ROI– and the easiest fat to cut (usually, but not always) is the various local directories.  Radio and print have been much more effective for our clients.

Tags: wall street journalyellow pages assoication