The OnlineYellow Pages Guide
for small businesses

30 May 2009

RH Donnelley declares bankrupty

Yesterday, RH Donnelley’s bankruptcy filing comes as no surprise to folks who have followed their steady decline.  Idearc filed for Chapter 11 back in March and both of these guys were delisted from the NYSE months ago for not meeting capitalization requirements.  RHDC is the parent company for DEX as well as business.com. RHDC began [...]

continue reading... » 0 Comments

10 February 2009

R.H. Donnelley Downgraded by Moody’s

Moody’s downgraded R.H. Donnelley’s Corporate Family Rating today to Caa1 and its Probability of Default Rating to Caa2. That latter rating “reflects Moody’s concern that a pre-packaged bankruptcy, distressed exchange and/or other restructuring measures likely represent the optimal solution to re-align the company’s over-leveraged balance sheet,” and that market conditions may now be ripe for [...]

continue reading... » 0 Comments

8 January 2009

Cincinnati Bell phone book distribution stopped!

Cincinnati residents will no longer receive the white pages unless they request it.  However, they’re still sending out the yellow pages, since they make money selling the ad space.  Fewer books sent, regardless of if they’re opened, means less ad income— ad rates are based on how many books are sent.  Now isn’t it a [...]

continue reading... » 0 Comments

6 January 2009

The Death Of The Yellowpages

Not two days ago, I returned home to my apartment building after weathering the harsh Denver elements while walking my dog. A large pile of phone books had been hastily dumped in front of the entrance. Thinking back, my initial reaction was one of frustration and inconvenience. Then I thought to myself [...]

continue reading... » 4 Comments

10 December 2008

Yellow Pages Trends, Tests and ROI

There seems to be much debate over whether the Yellow Pages are still useful or not. Some seem to think that while younger people have opted to utilize search engines, , those from the older generation are still more likely to pick up the Yellow Pages. Some argue that the Yellow Pages have no place [...]

continue reading... » 0 Comments

15 November 2008

DEX (child of RH Donnelly) is about to be delisted on the NYSE

DEX is having some serious financial problems, given that their share price went from $60 to just pennies in the last few months.  If this is not a wake up call, not sure what is.  To be kicked off the NYSE for having your share price stay at under a dollar and for having a [...]

continue reading... » 0 Comments

14 October 2008

Shrinking Yellow Page Popularity = Job Losses

On October 7, 2008, Yellow Pages publisher, RH Donnelly laid off about 30 workers in Morrisville, NC, 46 in Bristol, TN and 12 others in Dunmore, PA.  Earlier this year, the company eliminated 240 positions through layoffs and attrition.  The company laid off 100 employees in 2002 amid declining sales.  At that time, they blamed [...]

continue reading... » 0 Comments