for small businesses
10 December 2008
Yellow Pages Trends, Tests and ROI
There seems to be much debate over whether the Yellow Pages are still useful or not. Some seem to think that while younger people have opted to utilize search engines, , those from the older generation are still more likely to pick up the Yellow Pages. Some argue that the Yellow Pages have no place [...]
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14 October 2008
Shrinking Yellow Page Popularity = Job Losses
On October 7, 2008, Yellow Pages publisher, RH Donnelly laid off about 30 workers in Morrisville, NC, 46 in Bristol, TN and 12 others in Dunmore, PA. Earlier this year, the company eliminated 240 positions through layoffs and attrition. The company laid off 100 employees in 2002 amid declining sales. At that time, they blamed [...]