Circulation at newspapers: I think we mean resumes at publishers are circulating

The Wall Street Journal reports that advertising dollars are down, triggering layoffs and closures at newspapers around the country.  Here in Boulder, the Rocky Mountain News has shut down, but nationwide, USA Today, The New York Times, LA Times, and other large publishers are cutting staff.

How do newspapers reverse the ad decline? The move to online ads has been slow. However, like radio, these publishers have an existing customer base that they can sell local online advertising in a bundle with print.  Google has tried to take online customers and migrate them to print, but the solution is the other way around.

Tags: blitzlocalnewspapers declinepublisher ad revenue declinerocky mountain news closurewall street journal