There seems to be much debate over whether the Yellow Pages are still useful or not. Some seem to think that while younger people have opted to utilize search engines, , those from the older generation are still more likely to pick up the Yellow Pages. Some argue that the Yellow Pages have no place [...]

The Yellow Pages Association tried weakly to claim that the yellow pages are alive and well as ever.  Makes we wonder if L Ron Hubbard and Kim Jong Il are still alive, too.  Meanwhile, businesses need to cut our marketing dollars that aren’t producing ROI– and the easiest fat to cut (usually, but not always) [...]