The Wall Street Journal reports that advertising dollars are down, triggering layoffs and closures at newspapers around the country.  Here in Boulder, the Rocky Mountain News has shut down, but nationwide, USA Today, The New York Times, LA Times, and other large publishers are cutting staff.
How do newspapers reverse the ad decline? The move to [...]

There seems to be much debate over whether the Yellow Pages are still useful or not. Some seem to think that while younger people have opted to utilize search engines, , those from the older generation are still more likely to pick up the Yellow Pages. Some argue that the Yellow Pages have no place [...]

According to this local media report, local internet advertising grew 48% last year but is going to grow only 8% in 2009.  Contrast that with the decline of yellow pages and televison advertising by 17% or more next year.  Now is a great time to be investing in growing your company for the long term, [...]