Cincinnati residents will no longer receive the white pages unless they request it.  However, they’re still sending out the yellow pages, since they make money selling the ad space.  Fewer books sent, regardless of if they’re opened, means less ad income— ad rates are based on how many books are sent.  Now isn’t it a [...]

Not two days ago, I returned home to my apartment building after weathering the harsh Denver elements while walking my dog. A large pile of phone books had been hastily dumped in front of the entrance. Thinking back, my initial reaction was one of frustration and inconvenience. Then I thought to myself [...]

The Better Business Bureau listed these top 10 scams for 2008.  Among them are free yellow page and directory listings.  What these scams all have in common is that they trick you into giving up your personal information.  Obviously, know who you are dealing with before you provide this information.  Same is true for the [...]

DEX’s financial woes have worsened.  They’re now trading on the pink sheets. This is not to say that the yellow pages are dead– that would be too dramatic.  Rather, it’s a sign that these publishers haven’t been able to move to where their customers are now spending their time.  You want to be where your [...]