According to this local media report, local internet advertising grew 48% last year but is going to grow only 8% in 2009.  Contrast that with the decline of yellow pages and televison advertising by 17% or more next year.  Now is a great time to be investing in growing your company for the long term, [...]

The Yellow Pages Association tried weakly to claim that the yellow pages are alive and well as ever.  Makes we wonder if L Ron Hubbard and Kim Jong Il are still alive, too.  Meanwhile, businesses need to cut our marketing dollars that aren’t producing ROI– and the easiest fat to cut (usually, but not always) [...]

The yellow pages are in trouble.  They have to innovate or die.  Start by adding more value to business customers.  In this more difficult times, folks are re-evaluating their marketing budgets.

DEX is having some serious financial problems, given that their share price went from $60 to just pennies in the last few months.  If this is not a wake up call, not sure what is.  To be kicked off the NYSE for having your share price stay at under a dollar and for having a [...]

In all my 20+ years of being an adult and doing business with many different types of companies in many different capacities, I have never dealt with a company more corrupt and slimey as Dex Media. I signed up for a yellow pages ad when I was still new in the business. I was very [...]